Kinetic helped this former GE Plastics division efficiently and effectively communicate
their new global identity.
SABIC Innovative Plastics (formerly GE Plastics)
Oversee all activities required to
re-brand the new company after the largest acquisition ever made by a Middle East company.
SABIC had just a three-to-six-month window to:
- Define its new identity
- Rework all literature, websites, image libraries, referencing their brand
- Launch and implement new communications materials
Among the major accomplishments Kinetic
helped SABIC realize:
- Delivering the electronic-collaboration technology required to collect, store, edit
and share all of the assets necessary to complete the tasks among multiple parties
- Maintaining a single set of source files in a universal format to provide SABIC
Innovative Plastics’ customers the option of printing in regionally preferred formats
- Eliminating the need to traditionally update over 800 multipage assets, an
undertaking that would have doubled both time and cost
- Preparing SABIC for future globalization and translation initiatives
- Completing the details of the multi-language rebranding effort, incorporating a myriad
of translated documents updated on the print-on-demand portal. All English "universal
documents" were completed in 90 days
- Establishing a SABIC "gold standard" for all their digital assets, ensuring brand
compliance and consistency in all applications
Contact Rob Zimlich, Globalization Executive, at: Rob@theTechnologyAgency.com, or +1 502.719.9522.